Built to Scale is results-driven mentorship and business coaching experience.
In just 12 weeks, you’ll be guided step-by-step through the systems, strategy, and structure your business needs to scale sustainably and profitably.
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BUILT TO SCALE
Introducing
You are over-working in a business that was never designed to scale
it only feels this hard because
You’re Doing Everything Right - But It Still Feels Too Hard
You’ve created a product people love.
You’ve built a brand with staying power.
You’ve proven that your business can grow.
But behind the scenes, it’s a constant juggling act - and you’re the one holding it all together.
You’re managing inventory, launches, production, customer service… and somehow still trying to post on Instagram.
You’ve got revenue coming in - but profitability feels like a mystery, and you’re not paying yourself what you deserve.
You want to delegate - but everything lives in your head, and onboarding an employee, a subcontractor or outsourcing feels even harder (and more time consuming) than doing it yourself.
You know your business has outgrown its current structure - but slowing down to fix it feels risky.
And deep down, you’re wondering:
“If this is what growth feels like…
am I doing it wrong?”
Scaling can be simple
Scaling isn't about doing more - it's about refining what is already working.
It's about growing your revenue - without multiplying your expenses.
It's about increasing your profit - without needing more from you.
It's about simplifying systems - not creating operational complexity.
Core Curriculum
Simplify Your Business Model
THE FRAMEWORK
- Understand the different types of sales and distribution models in a product based business and how to choose which aligns with your version of success.
- Understand how your business model impacts and determines your logistics, pricing, visibility strategy, sales channel selection and customer.
- Spot where you’ve unintentionally combined models and created operational complexity that has stunted the growth of your business.
Profitable Products
Streamline what you sell so you can increase what you earn. A bloated product assortment creates complexity, drains cash, and quietly eats away at your margins. This isn’t about cutting for the sake of cutting. It’s about creating a focused, intentional product strategy that supports your business model and scales with ease.
- We’ll help you identify what’s truly performing, what’s quietly dragging you down, and how to design a product line that’s easier to manage and more profitable.
- Learn how to audit your assortment through the lens of sales data, production cost, fulfillment efficiency, and customer behavior - so you can make confident decisions about what stays, what goes, and what gets prioritized.
- Identify underperforming SKUs that may be eating away at your margins and starving best sellers of cashflow.
CEO Planning System
Build a strategic planning system that brings structure to your business, simplifies your decisions and supports your growth. This system is your way out of reactionary mode and into a clear plan to scale.
- Learn how to approach planning like a CEO - creating structure that gives you clarity, not confinement.This isn’t about rigid routines, it’s about decisions made in advance so you can focus on execution and profitability, not just survival.
- Learn how to build an annual business plan, break it into clear quarters and months, and align your production, product releases, marketing calendars, team hires, projects and investments so that every decision supports your growth instead of sabotaging it.
- Uncover where your time and energy is going, what’s truly moving the business forward, and what can finally be deleted, delegated, or systematized. This is your first step to reclaiming capacity and decreasing the hours you work - without sacrificing momentum or money. Because you deserve to scale without burning out.
Money
Management
Take control of your cashflow and make decisions like a CEO. Your business isn’t just here to grow - It’s here to pay you well and build real wealth. You’ll gain visibility into your revenue, cashflow, and profit margins so you can make confident, strategic financial decisions and finally pay yourself what you deserve.
- You’ll learn how to monitor revenue with clarity, track monthly cashflow like a CEO, and create simple financial projections that help you plan with confidence.
- We’ll guide you through a practical audit of your revenue, expenses and profit - without the overwhelm or jargon.
- Our proprietary tracking system will give you the financial visibility to help you make smarter, calmer and more confident decisions. Our custom profit and expense audit will uncover leaks and boost margins.
Scalable
Systems
- Evaluate how scalable your current production model truly is by examining supplier reliability, lead times, cost and quality standards. We’ll help you identify hidden risks in your supply chain and set up systems to boost profitability and consistency as you grow.
- Assess how you manage inventory, spot inefficiencies in your fulfillment process, and identify the cracks that could break under scale. The goal: smoother operations, fewer surprises, and a customer experience that supports your brand as you scale.
- Audit your internal systems to eliminate bottlenecks and reduce your dependency on doing it all yourself. This includes streamlining team communication, documenting core processes, and defining what operational clarity really means for your business - so you can make smart decisions and scale without the overwhelm.
Becoming CEO
Learn to lead your business like a company - not a creative project. We will help you to step fully into your role as a strategic leader and provide you with a new lens for seeing your business as a scalable company - not an extension of your identity.
- Learn how to separate emotion from data, interpret feedback and performance metrics with objectivity, and stop personalizing every problem as a reflection of your worth.
- Learn and embrace “business-first” decision making. Your business is a living, breathing entity that needs structure, strategy, and profitability to grow - and it’s your job, as CEO, to make that happen.
- Confidently set and hold boundaries with customers, vendors and team members without guilt, and learn how to rewire your thinking around responsibility, leadership, and self-trust.
THE FEATURES
What the next 12 weeks will include
01
Business Mentorship & Coaching
02
Weekly Live Calls
03
Daily Support
04
Monthly CEO Coworking Sessions
05
Progress Tracking & Accountability
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A curated mentorship experience designed to provide you with tailored guidance specific to your business challenges, needs and mindset. You will have the coaching, strategy, accountability and interaction to support you as you transform your business and truly step into the role of CEO.
In this immersive coaching experience you can ask questions and get coaching on what you’re working on or simply attend to learn from others. We coach on all of the content inside the Built to Scale and provide you with personalized strategy, mentorship and support as you take the steps to implement it in your business. Experience breakthroughs, get unstuck and keep making progress week after week.
Can’t make it live? Every call is recorded and uploaded within 24 hours so that you can watch them when it’s most convenient for you.
Submit unlimited coaching, strategy or curriculum questions when it is most convenient for you in our distraction free coaching portal. Receive expert support Monday through Thursday as often as you need it. Some clients like to submit questions daily whereas others prefer to read through the coaching and mentorship provided to others and apply the strategy inside their own businesses.
As a CEO, I know that sometimes the biggest challenge is finding the time to work on the business - not just in it. Each month, we host a CEO co-working session where you will come and get it done.
Our first session will focus on collecting all the information needed to complete a full business audit. I will be guiding you through the process live so that we can knock this out quickly - instead of it becoming yet another thing on your ever growing to-do list.
We have built a proprietary client record keeping system to ensure an intimate and robust coaching experience while documenting all of your results and milestones along the way. We have done the work of creating a system to track your product performance, business expenses and profitability - so you don’t have to.
06
CEO Community
Your network is your net worth - it’s a cliché for a reason.
In order to grow as a CEO, you need to be in the room with other CEOs who are at your level. Connect with fellow founders as you learn and level up together. Make meaningful connections with other women who “get you.” Share resources, experience and compare notes on what’s working for brands in other industries.
07
Resource Exchange
A curated space to seek and share vetted and trusted vendors, service providers, software and resources that have made a measurable difference in your operations, profitability, or sanity. Start your search for a manufacturer, supplier, co-packer, fulfillment center, packaging designer, product photographer, attorneys, accountants, etc here and skip the hours of Googling and cold outreach.
08
On Demand Curriculum Portal
This on demand portal is home to video lessons teaching the unique core concepts and frameworks taught in Built to Scale, replays of live calls, events and workshops - everything is consolidated alongside the coaching and community within a single, easy to navigate, mobile friendly app.
The Investment
PAY IN FULL
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$1,800
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3 PAYMENTS OF
Clarify and refine your business model so your operations, sales, and marketing all align with your long-term vision
Streamline your product line to eliminate low-performing SKUs and increase profitability
Create a simple cash flow system so you know exactly where your money is going (and how to keep more of it)
Audit your expenses to uncover profit leaks and increase your take-home pay
Design your annual, quarterly, and monthly plans so you can stop reacting and start leading
Implement a CEO calendar that reflects your priorities - not just your to-do list
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Build scalable production systems that support consistent quality and healthy margins
Refine your inventory and fulfillment processes to handle higher volume with less stress
Build the confidence to lead like a CEO - with clarity, systems, and a business that’s finally working for you, not against you
I was constantly overwhelmed and the entire business hinged on me - the weight of it all was just too much and some days I fantasized about just burning it down to escape the stress.
Something had to change if I was going to take my business to the next level.
I put my 15 years of public sector operations experience to work and designed a infrastructure for my business that was Built to Scale.
Within months my profitability skyrocketed and required significantly less of me than ever before - I was running the company in just 5-8 hours a week.
As it turns out - a business that is built to scale, is also built to sell. Once I removed myself from the center of operations and put sustainable systems in place - the value of the business soared. I made the decision to sell the company and focus entirely on sharing the systems I had developed to help other women do the same.
I founded How She Scales with the mission of providing women with the business acumen and financial prowess needed to scale a product business so that they could build wealth and realize true financial freedom.
This for you if:
is
You are a woman owner of a product business ready to scale intentionally
You have proven products that people love - now you need systems, strategy, and support to take the business to the next level
You’re ready to lead like a CEO and make decisions based on data, not emotion
It's probably for you if...
not
You are just starting out and haven't sold a product yet
You’re looking for marketing strategy or a quick spike in sales
You are looking for cookie cutter templates or a one size fits all blueprint to scale a business
You want to increase profitability without launching more products or working longer hours
You value custom strategy and personalized coaching and feedback
You’re willing to audit, refine, and rebuild systems that no longer serve you
You’re open to coaching, committed to implementation, and ready to take action
You prefer emotional decision-making over strategic leadership
You’re unwilling to slow down temporarily to set your business up for long-term success
You feel that you need private 1:1 attention to get results
You expect I’ll solve your problems for you, rather than understanding that you'll solve your own problems with our curriculum and coaching
QUESTIONS
What is included in the program?
- 12 weeks of group coaching
- Weekly live calls for coaching and mentorship
- Coaching portal to submit questions and ask for coaching daily
- Product performance, revenue, profit and systems reviews
- CEO coworking sessions
- On demand curriculum portal
- CEO community
How long will I have access to everything included in the program?
Built to Scale is a 12 week program and you will have access starting Monday July 7th - Thursday September 25th.
Will I have direct access to Jen?
Yes! The program is designed to provide ample direct support from Jen in a small group setting.
She will personally be providing all of the coaching on the live calls and in the coaching portal.
I am already in another program - how is this different?
We have the most unique curriculum in our industry. Other programs for product based businesses address only marketing, a single skill or sales platform. Built to Scale will help you to create the operations and systems required to build and scale your business.
What if I get behind in the program?
No business or CEO is the same and you are free to implement systems at the speed that is most comfortable to you.
If you would like to extend your coaching and access to the curriculum you can choose to renew at the end of the 12 weeks.
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