Built to Scale is a 6 month results-driven business coaching and training program designed exclusively to turn woman owned, product based businesses into
retail ready product lines that are built to scale.
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BUILT TO SCALE
Get the skills, strategy & support to finally take your product business
to the next level.
stop spinning your wheels
This isn't about doing more
Most product-based business owners think they need
more products, more sales channels, or more visibility to grow.
But the truth is, your business isn’t struggling because you’re not doing enough.
It’s struggling because it isn’t retail ready.
And when a business isn’t retail ready, sales feel inconsistent - no matter how hard you work.
What actually creates more sales isn’t more effort.
It’s having the right foundations in place.
You’re making sales — but they feel unpredictable. One month looks great, the next feels slower than it should, and you don’t have a clear understanding of why.
You’ve added more products, promotions, or platforms over time thinking it would unlock growth — but instead your product line feels cluttered, your margins feel tighter, and decisions feel harder.
Wholesale sounded like the solution, but in practice it feels confusing. You’re not sure what buyers actually want, why some stores reorder and others don’t, or how to grow wholesale without constantly chasing accounts.
You’re constantly busy — planning launches, posting content, fulfilling orders, responding to emails — yet you still feel unsure if you’re focusing on the things that truly drive revenue.
You can see the potential in your business. You know it could be bigger, more stable, and more profitable — but without a clear plan, growth feels reactive instead of intentional.
And deep down, you’re wondering…
Why aren’t I getting more consistent sales by now?
What am I missing that’s keeping my products from selling the way I know they could?
What if
you could
A Retail Ready Product Business
It’s not that you’re doing it wrong — you just haven’t been shown how to build a retail-ready business yet.
Once you have clarity around your product line, positioning, and selling strategy, decisions get easier, sales become more consistent, and growth stops feeling so heavy.
With a clear plan and a retail-ready foundation, your brand can finally grow into the focused, profitable business you always knew it could be.
THe Curriculum
Product Line
- Curate a cohesive, profitable product line that will attract both retail and wholesale customers
- Create a core collection of evergreen products that anchor your business revenue year round
- Learn to use seasonal collections, accent products and add-ons to support your core collection - not distract from it
- Develop your products with merchandising in mind to increase your wholesale orders
- Implement an effective SKU system that will scale with you as you grow and keep bookkeeping and inventory management simple
- Follow a repeatable framework to launch each new product or collection
Your 6 Month Growth Plan
Positioning
& Pricing
- Audit the market before you launch a new product so that you know there is buyer demand and where you fit into the market - before ever spending a dime
- Learn to identify gaps and white space in the market to make selling your products so much easier
- Define your unique selling proposition so that your product is the only option for shoppers
- Learn to convey the value of your product to online shoppers to sell more units
- Price confidently and profitably across sales & distribution channels
Product Brand
Planning System
- Learn the annual retail and wholesale buying cycle for your product category
- Create a release and sales calendar for both retail and wholesale to increase revenue and product sell through
- Learn exactly when to promote, release, sell through and mark down your products for maximum profit each year
- Build a 12-month business plan that integrates every layer of your business - product development, marketing, sales, inventory, and operations
Brand Visibility
& Messaging
- Increase brand visibility and generate new leads who are ready to buy your products (not just posting on social)
- Implement strategies to consistently bring new customers into your pipeline to create daily sales.
- Create magnetic messaging that makes your buyer think you’ve read their mind and answer their questions before they ask
- Learn to conduct consumer research to dial in your messaging
THE FEATURES
The next 6 months will include
Weekly Live Group Coaching Calls
Daily Coaching Portal
On Demand Curriculum Portal
Progress Tracking & Accountability
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Ask questions and get coaching live each week on what you’re working on or simply attend to learn from others. We coach on everything taught inside Built to Scale and provide you with the personalized strategy and support you need to keep making progress week by week.
Can’t make it live? Every call is recorded and uploaded within 24 hours so that you can watch them when it’s most convenient for you.
Submit any of your coaching, strategy or curriculum questions when it is most convenient for you. Submit items for review as you begin to make changes and updates in your business and receive feedback from me in a personalized Loom video!
Questions are answered within 2 business days Monday through Thursday so that you don't need to wait for the next live call to get help.
Our on demand portal is home to video lessons teaching the unique core concepts and frameworks taught in Built to Scale, alongside replays of live calls, events and workshops.
Everything is consolidated alongside the coaching and community within a single, easy to navigate, mobile friendly app.
We have a proprietary client record keeping system to ensure intimate and personalized coaching like you've never experienced before.
You submit and we review monthly business reports to track your sales, profit and updates in your business. This is how we know exactly what is happening in your business so that we can provide the support, coaching and feedback you need based on where you are.
Founder Community
In order to grow as a business owner you need to be in the room with other business owners who are at your level and having elevated discussions.
Connect with fellow founders as you learn and level up together. Make meaningful connections with other women who “get you.” Share resources, experience and compare notes on what’s working for brands in other industries.
Vendor Vault
It can be so difficult and time consuming to find high quality suppliers, vendors and service providers for your product business.
You will have access to our curated directory of manufacturers, suppliers, co-packers, fulfillment centers, designers, product photographers, etc.
Skip the Googling and start your search here! We're always looking for new ways to save you time in your business.
BONUS - Wholesale Bootcamp
We have found that many of our clients are listing products on Faire or selling in a few stores - but are struggling to get real traction in the wholesale side of their business.
Wholesale Bootcamp has been designed to provide you with the need-to-know foundations of selling wholesale through 20 bite-sized, quick to consume lessons on the fundamentals.
- The Foundations of Selling Wholesale That Can't Be Skipped
- Not All Wholesale Is the Same: Understanding the Different Models
- Keystone Pricing Explained (and Why Retailers Expect It)
- The Wholesale Calendar: When Retailers Actually Buy Inventory
- Minimum Order Quantity Explained
- How Minimum Order Value Protects Your Wholesale Business
- Single Units vs. Case Packs: How Retailers Actually Buy
- Wholesale Catalogs: Your Silent Salesperson
....and more!
The Investment
PAY IN FULL
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$2,500
$500
6 PAYMENTS OF
LOWER PAYMENT PLANS AVAILABLE THROUGH KLARNA & AFTERPAY AT CHECKOUT
Curate a cohesive product line that consistently sells in both retail and wholesale without draining your time or resources.
Have a retail ready brand that has retailers banging down your door, influencers wanting to feature your products and sales reps wanting to sell for you.
Know exactly which products are your profit drivers and have a repeatable framework for launching them successfully.
Be positioned clearly in the market, with pricing, messaging and sales assets that communicate your value instantly to both shoppers and retailers.
Time your launches, promotions, and markdowns to match buying cycles and maximize revenue
Run your business from a 12-month sales and production calendar that eliminates last-minute scrambles your to-do list
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Build a core collection that anchors your revenue year-round.
Stop overworking parts of the business that aren’t driving sales.
Have clarity on which sales channels deserve your focus right now.
I founded scaled and sold my product business in less than 5 years.
I didn't sell the best, or even the most unique products.
But I launched with a retail ready product line from day one.
Just by understanding the buying and selling cycles, expectations of shoppers and retailers, what sales assets were most likely to convert, the language my customers actually used, and when to release new products to maximize sales - my product brand scaled quickly.
Retailers sought me out to place orders. I acquired new stores weekly. Sell through was consistent, and reorders were predictable.
I designed this program exclusively for woman who are ready to turn their product business into a retail ready brand that is built to scale.
This for you if:
is
You are a woman owner of a product business who wants to grow to multiple 6
or 7 figures
You’re ambitious and driven - but you know you need structure to channel that energy into real results
You’re willing to look at the hard numbers and make decisions based on data, not just emotion
It's probably for you if...
not
You are just starting out and haven't sold a product yet
You’re not open to looking at your numbers or making decisions based on data
You’re ready to invest the time, energy, and focus it takes to transform your business
You value feedback and accountability and want a coach who will keep you on track
You value having a clear plan and proven systems so you’re not in constant reactionary mode
You’re open to coaching, committed to implementation, and ready to take action
You’re unwilling to make changes to your current systems or product lineup, even if they’re not working
You’re looking for a magic bullet that will fix your business without you putting in the work
You feel that you need private 1:1 attention to get results
You just want more marketing hacks, not a comprehensive plan for growth
QUESTIONS
What is included in the program?
- 6 months of personalized coaching and feedback from me in an intimate small group setting
- 4 Weekly live group coaching calls each month
- Coaching portal to submit questions and ask for coaching when it's most convenient for you
- Progress tracking and accountability
- On demand curriculum portal with access to the BTS core curriculum
- Product founder community
- Access to our private Vendor Vault
- Wholesale Bootcamp Course
How long will I have access to everything included in the program?
Built to Scale is a 6 month program and you will have access to everything inside for 6 months.
Will I have direct access to Jen?
Yes! The program is designed to provide ample direct support from Jen in a small group setting.
She will personally be providing all of the coaching on the live calls and in the coaching portal.
Anything you submit for feedback will be personally reviewed by Jen.
I've taken courses before - how is this different?
Built to Scale is not a course, it is a high touch, personalized coaching program with real time feedback and support.
There is recorded curriculum for you to learn the foundations you will need at your own pace. The lessons are intentionally bite sized as not to create yet another thing on your to do list.
Then we get to work on implementing in your business.
There is no one way to build a business. So the coaching and strategies will be specific to you, your business and your vision for what you are building.
What if I get behind or want more time in the program?
No business or owner is the same and you are free to implement systems at the speed that is most comfortable to you.
If you would like to extend your coaching and access to the curriculum you can choose to renew at the end of the 6 months.
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