Built to Scale is a 6 month business coaching and training program designed exclusively for woman-owned,
product-based businesses who want to increase their revenue to multiple 6 or 7 figures.
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BUILT TO SCALE
Fall/Winter cohort starts Monday September 29th
Get the systems, the plan and the support to finally take your product business
to the next level.
stop spinning your wheels
This isn't about doing more
Most product-based business owners think they need
more products, more sales channels or more content to grow.
But the truth is, it’s your systems and planning that is quietly holding your business back.
Without these, you’ll keep doing what you’ve always done - more hustle, more late nights, more “putting out fires”
- without the payoff you deserve.
Your shop is full of products, but only a handful actually sell - and you’re not sure which ones are worth keeping.
You keep adding new items, hoping something will stick.
There’s no consistent plan, you're just reacting to what you think might work.
You’re deciding what to sell for the next season when you should already be marketing it.
Everything feels like it’s happening two steps behind.
You’re deciding what to sell for the next season when you should already be marketing it.
Everything feels like it’s happening two steps behind.
Your sales are inconsistent because you don’t have a clear launch or promotion calendar.
You’re always scrambling to catch up.
You’re selling everywhere but still not seeing steady growth.
It’s exhausting to manage so many channels without knowing which ones are worth it.
You post on social media every week, but the likes aren’t turning into sales.
You’re not sure how to actually attract customers who are ready to buy.
You just need to get more visibility for your brand, but don't know how to start.
And deep down, you’re wondering:
Am I ever going to figure out how to make this business actually profitable?
What if you
you could
Business should be simple
It’s not that you’re doing it wrong - you just don’t have the right systems and planning in place yet. Once you do, the stress drops, your confidence rises, and your business starts working for you instead of the other way around.
With the right systems and a clear plan, your brand can finally grow into the thriving, profitable business you always knew it could be.
THe Curriculum
Product Line
- Curate a cohesive, profitable product line that will attract both retail and wholesale customers
- Create a core collection of evergreen products that anchor your business revenue year round
- Learn to use seasonal collections, accent products and add-ons to support your core collection - not distract from it
- Develop your products with merchandising in mind to increase your wholesale orders
- Implement an effective SKU system that will scale with you as you grow and keep bookkeeping and inventory management simple
- Follow a repeatable framework to launch each new product or collection
Your 6 Month Growth Plan
Positioning
& Pricing
- Audit the market before you launch a new product so that you know there is buyer demand and where you fit into the market - before ever spending a dime
- Learn to identify gaps and white space in the market to make selling your products so much easier
- Define your unique selling proposition so that your product is the only option for shoppers
- Learn to convey the value of your product to online shoppers to sell more units
- Price confidently and profitably across sales & distribution channels
Product Brand
Planning System
- Learn the annual retail and wholesale buying cycle for your product category
- Create a release and sales calendar for both retail and wholesale to increase revenue and product sell through
- Learn exactly when to promote, release, sell through and mark down your products for maximum profit each year
- Plan for projects, lead times, hiring, marketing and brand visibility - so that you stop missing out on growth opportunities
- Build a 12-month business plan that integrates every layer of your business - product development, marketing, sales, inventory, and operations
Production &
Fulfillment
- Choose the right production and fulfillment models - in-house, outsourced or hybrid
- Establish quality control standards for your products to uphold brand integrity and customer experience
- Audit your supply purchases for hidden savings opportunities to keep more profit
- Forecast production scheduling and lead times so that you aren't rushing last minute or over ordering units and supplies
- Identify and eliminate risks in your supply chain before problems occur to keep things running smoothly
Sales &
Distribution
- Learn the 10+ top sales and distribution models available to product businesses (clients are always surprised by the new ways they learn to sell and distribute products!)
- Learn how your customer, pricing, sales assets, sales calendar and marketing strategies differ for each of the models
- Select the right combination of sales and distribution channels for your product and business
- Identify where your sales are suffering because you are using the right strategy, in the wrong model
Brand Visibility
& Messaging
- Increase brand visibility and generate new leads who are ready to buy your products (not just posting on social)
- Understand the difference between content creation and lead generation
- Create magnetic messaging that makes your buyer think you’ve read their mind and answer their questions before they ask
- Learn to conduct consumer research to dial in your messaging
- Establish yourself as an industry leader in your product category and authority in your niche
THE FEATURES
The next 6 months will include
01
Business Assessment & Priority Plan
02
Weekly Live Group Coaching Calls
03
Daily Coaching Portal
04
On Demand Curriculum Portal
05
Progress Tracking & Accountability
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In the first two weeks we will guide you through a top to bottom assessment of your business so that we know exactly where you are now, what's working and where your biggest opportunities for growth are.
Learn to audit your current product collection, unit performance, sales channels and current systems. so that you know which projects to prioritize in your business and exactly where to focus first.
Ask questions and get coaching live each week on what you’re working on or simply attend to learn from others. We coach on everything taught inside Built to Scale and provide you with the personalized strategy and support you need to keep making progress week by week.
Can’t make it live? Every call is recorded and uploaded within 24 hours so that you can watch them when it’s most convenient for you.
Submit any of your coaching, strategy or curriculum questions when it is most convenient for you in our distraction free coaching portal.
Questions are answered within 2 business days Monday through Thursday so that you don't need to wait for the next live call to get help.
Our on demand portal is home to video lessons teaching the unique core concepts and frameworks taught in Built to Scale, alongside replays of live calls, events and workshops.
Everything is consolidated alongside the coaching and community within a single, easy to navigate, mobile friendly app.
We have a proprietary client record keeping system to ensure intimate and personalized coaching like you've never experienced before.
You submit and we review monthly business reports to track your sales, profit and updates in your business. This is how we know exactly what is happening in your business so that we can provide the support, coaching and feedback you need based on where you are.
06
Founder Community
In order to grow as a business owner you need to be in the room with other business owners who are at your level and having elevated discussions.
Connect with fellow founders as you learn and level up together. Make meaningful connections with other women who “get you.” Share resources, experience and compare notes on what’s working for brands in other industries.
07
Vendor Vault
It can be so difficult and time consuming to find high quality suppliers, vendors and service providers for your product business.
You will have access to our curated directory of manufacturers, suppliers, co-packers, fulfillment centers, designers, product photographers, etc.
Skip the Googling and start your search here! We're always looking for new ways to save you time in your business.
08
Wholesale Bootcamp - Bonus Course
In addition to the Built to Scale core curriculum, you will have access to our all new course, Wholesale Bootcamp! (Only available inside BTS)
We have found that many of our clients are listing products on Faire or selling in a few stores - but are struggling to get real traction in the wholesale side of their business.
Wholesale Bootcamp has been designed to provide you with the need-to-know foundations of selling wholesale.
- How to get your products and your brand retail ready
- The sales assets you will need and how to create them
- The wholesale buying, selling and blackout calendar
- The real reason you're not getting wholesale orders
- A month by month plan - what you should be focusing on each month in the wholesale side of your business
- Working with sales reps and distributors
- Finding and pitching right fit retailers
- How to consistently get re-orders
- The tools you need to give your retailers to make sure your products sell
- How your messaging, positioning and product descriptions need to shift from retail to wholesale - and so much more!
The Investment
PAY IN FULL
Register for the webinar
Register for the webinar
$2,500
$500
6 PAYMENTS OF
LOWER PAYMENT PLANS AVAILABLE THROUGH KLARNA & AFTERPAY AT CHECKOUT
Curate a cohesive product line that consistently sells in both retail and wholesale without draining your time or resources
Streamline your product line to eliminate low-performing SKUs and increase profitability
Know exactly which products are your profit drivers and have a repeatable framework for launching them successfully,
at the time
Audit your expenses to uncover profit leaks and increase your take-home pay
Time your launches, promotions, and markdowns to match buying cycles and maximize revenue
Run your business from a 12-month sales and production calendar that eliminates last-minute scrambles your to-do list
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Confidently pitch and deliver wholesale orders knowing your pricing, assets, and capacity are ready
Focus only on the sales and distribution models that deliver the best profit for your products with less stress
Consistently attract ready-to-buy customers with messaging that speaks directly to their needs so your sales pipeline stays full
year-round
I was constantly overwhelmed and the entire business hinged on me - the weight of it all was just too much and some days I fantasized about just burning it down to escape the stress.
Something had to change if I was going to take my business to the next level.
I put my 15 years of operations experience to work and designed a infrastructure for my business that was Built to Scale.
Within months my profitability skyrocketed and required significantly less of me than ever before - I was running the company in just 5-8 hours a week.
As it turns out - a business that is built to scale, is also built to sell. Once I removed myself from the center of operations and put sustainable systems in place - the value of the business soared. I made the decision to sell the company and focus entirely on sharing the systems I had developed to help other women do the same.
I founded How She Scales with the mission of providing women with the business acumen and financial prowess needed to scale a product business so that they could build wealth and realize true financial freedom.
This for you if:
is
You are a woman owner of a product business who wants to grow to multiple 6
or 7 figures
You’re ambitious and driven - but you know you need structure to channel that energy into real results
You’re willing to look at the hard numbers and make decisions based on data, not just emotion
It's probably for you if...
not
You are just starting out and haven't sold a product yet
You’re not open to looking at your numbers or making decisions based on data
You’re ready to invest the time, energy, and focus it takes to transform your business
You value feedback and accountability and want a coach who will keep you on track
You value having a clear plan and proven systems so you’re not in constant reactionary mode
You’re open to coaching, committed to implementation, and ready to take action
You’re unwilling to make changes to your current systems or product lineup, even if they’re not working
You’re looking for a magic bullet that will fix your business without you putting in the work
You feel that you need private 1:1 attention to get results
You just want more marketing tactics, not a comprehensive plan for growth
QUESTIONS
What is included in the program?
- 6 months of group coaching and mentorship
- 4 Weekly live group coaching calls each month
- Coaching portal to submit questions and ask for coaching when it's most convenient for you
- A guided business assessment and review of your current sales, systems and product performance at onboarding
- Progress tracking and accountability
- On demand curriculum portal with access to the BTS core curriculum
- Product founder community
- Access to our private Vendor Vault
- Wholesale Bootcamp Course
How long will I have access to everything included in the program?
Built to Scale is a 6 month program and you will have access to everything inside for 6 months.
Will I have direct access to Jen?
Yes! The program is designed to provide ample direct support from Jen in a small group setting.
She will personally be providing all of the coaching on the live calls and in the coaching portal.
I am already in another program - how is this different?
We have the most unique curriculum in our industry. Other programs for product based businesses address only marketing, a single skill or sales platform. Built to Scale will help you to create all of the the operations and systems required to build and scale both the retail and wholesale side of the business.
What if I get behind or want more time in the program?
No business or owner is the same and you are free to implement systems at the speed that is most comfortable to you.
If you would like to extend your coaching and access to the curriculum you can choose to renew at the end of the 6 months.
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