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Cracking the Code:
A Step-by-Step Blueprint for Launching on Amazon
Are you ready to scale your product business in 2025?
Amazon Launch Accelerator
Amazon Launch Accelerator
Are you tired of watching others thrive on Amazon while you sit on the sidelines? Have you devoured an endless stream of YouTube videos, gone down a Google spiral - which only led to more questions than answers, and over-invested in generic courses, which over-promised and under-delivered in terms of actionable insights and support?
The Amazon Launch Accelerator is designed specifically for you.
ENROLL IN ALA TODAY!
Imagine this
In just 12 weeks, you're not just selling on Amazon—you're dominating it.
You’re confidently navigating your way through Seller Central, with a clear grasp on Amazon’s functionality and all of the tools and resources available to you as a seller.
You know exactly how to optimize each new listing so that you rank organically in search results every. single. time.
First page anyone?
Your products are being shown to millions of customers who are ready to buy, on the world’s largest marketplace.
You saved countless hours and so much money by avoiding common pitfalls and instead utilizing proven launch strategies.
You skipped over the confusion-frustration-overwhelm phase that keeps new sellers stuck spinning their wheels for months (years?) on end - but not you.
You’ve turned your business into a self-sustaining powerhouse that continues to yield results month after month.
ENROLL IN ALA TODAY!
You might be thinking
The whole prospect just seems…daunting. Amazon feels like this never ending maze of bewildering (and possibly made up) rules, a steep learning curve and fierce competition.
Sometimes I wonder if it’s even worth it.
My product is listed…but no one is buying. My customers say they can’t even find my products. I’m definitely not seeing this “Amazon Effect” that I keep hearing about.
How long does it take for the sales to start rolling in?
I’m finally getting sales now that I started running ads. But it costs so much - and now I’m kind of afraid to turn them off. How can this be profitable?
Is Amazon just pay to play?
“We made over $2,700 in sales the first week of our launch.”
- Natalie, Rooted In
You Could Have
Everything you need to know about selling on Amazon has been distilled into bite sized, easy to understand pre-recorded lessons so that you can watch them when it’s most convenient for you.
A library of hyper detailed click-by-click resource guides - complete with screenshots and accompanying video walkthroughs to refer back to at any time. Adding a new product, uploading A+ content, sending a shipment to Amazon? There’s a guide for that!
A plug and play project plan complete with tasks and timelines so that you know exactly what to do each day, leading up to your launch. You’ll never be left wondering what to work on next.
This isn’t a, here is the course - good luck with that situation. You’ll have all of the support you need to succeed. We are in the boat rowing with you every inch of the way.
SO LET ME INTRODUCE:
Amazon Launch Accelerator
After assisting countless clients and hearing their frustrations about how daunting and confusing Amazon can seem—especially for those accustomed to platforms like Shopify and Etsy—I knew there had to be a better way.
You deserve a launch program that actually delivers comprehensive, understandable, and actionable strategies tailored specifically for Amazon. No more piecemeal solutions, and no more confusing advice that doesn't translate into real-world success.
You can leave uncertainty, frustration and complexity behind for good. This is about more than just selling on Amazon; it's about mastering it. With the Amazon Launch Accelerator, you get a structured pathway to not only launch but also to excel on Amazon, backed by my experience and tailored to the unique needs of you, your products and your business.
Unpacking Your Toolbox
Keyword Research — Rank Starts Here
Discover exactly how your customers search — and how to show up where it matters.
- Why Everything Starts With Keywords
- Understanding the Customer Search Journey
- Product Positioning & Customer Language
- Primary Keywords & Seed Keywords
- Determining Keyword Relevancy
- How to Set Up Your Keyword List
Helium10 Mastery — Tools to Rank, Optimize & Win
Leverage Amazon’s most powerful selling software to find and target high-converting keywords.
- The Importance of Helium10
- Helium10 Chrome Extension
- Helium10 Cerebro
- Helium10 Magnet
- Use the Chrome Extension to Reverse Engineer Keywords From An Existing Listing
- Adding Keywords to Your List in Helium10
- Keyword List Cleanup
- Helium10 Listing Builder Tool
- Helium10 Frankenstein Tool
Navigating Seller Central with Confidence
No more backend overwhelm. Learn how to confidently manage your Amazon business.
- Seller Central Overview
- Seller Support
- Product Categories
- The Amazon Browse Tree Guide (BTG)
Amazon Programs & Services — Built-In Growth Levers
Unlock fulfillment, warehousing, and growth tools most sellers never use.
- Introduction to Amazon Programs & Services
- Amazon.com: The Marketplace
- Fulfillment by Amazon
- Amazon Warehousing & Distribution (AWD)
- Remote Fulfillment by Amazon
Brand Registry — Protect and Power Up Your Brand
Lock down your intellectual property and gain access to premium features.
- Introduction to Brand Registry
- Brand Registry Eligibility Requirements
- Enroll in Brand Registry
FBA Packaging & Prep — Get It Right Before You Ship
- Introduction to FBA Packaging & Prep
- FBA Prep & Packaging for All Categories
- UPC or FNSKU
- Glass and Fragile Units
- Expiration Dates
- Dangerous Goods
- Safety Data Sheets
- Packaging Liquid, Paste, Gel or Cream
- Packaging Apparel, Fabric or Textiles
- Meltable FBA Inventory
- Product Inserts
Avoid delays, penalties, or rejections by preparing your inventory to Amazon’s exact standards.
Product Listing Images & Video — Visuals That Convert
Show off your product in a way that drives clicks, trust, and sales.
- Overview of the Visual Assets Needed for Amazon
- Get Retail Ready With Product Packaging for Amazon & Beyond
- Amazon Visual Assets That Increase Conversion
- Upload & Manage Images
- Upload & Manage Videos
Market Research & Product Positioning — Find & Own Your Niche
Validate demand and stand out in a crowded marketplace.
- Market Research & Product Positioning
- Understanding Product Positioning
- Define Your Unique Value Proposition
- Analyzing Competitor Products & Reviews
Listing Optimization — Get Found & Chosen
Craft listings that attract buyers and keep you compliant.
- Listing Optimization
- Restricted Keywords
- LIsting Title
- Bullet Points
- Description
- Generic Keywords
A+ Content & Brand Store — Build Trust, Tell Your Story
Showcase your brand and boost conversions with enhanced content.
- Why Us A+ Content
- A+ Content Modules
- Brand Story
- Brand Story Modules
- Uploading A+ Content
- Uploading A+ Content: Step-by-Step Guide
- Adding Alt Text: Step-by-Step Guide
- Brand Store
- Brand Store Set Up: Step-by-Step Guide
Amazon Launch Framework — Your Step-by-Step Game Plan
Take the guesswork out of launching and go live with confidence.
- Amazon Launch Overview
- Developing Your Launch TimelinE
- Pricing Strategy
- Step-by-Step Launch Checklist
Amazon & FBA Fees — Know Before You Owe
Understand what you're being charged — and how to keep your margins healthy.
- Fee Structure Introduction
- Monthly Subscription FeE
- FBA Fee
- Referral Fee
- Inbound Placement Service Fee
- Monthly Storage Fee
- Aged Inventory Surcharge
- Low Inventory Fee
- Return Processing Fee
- Removal Order Fee
- Disposal Fee
- Closing Fee
- Labeling Fee
- Prep Service Fee
Create a Listing That Sells
Everything you need to publish a professional, optimized listing from day one.
- What to Know Before You Start
- How to Apply for a GTIN Exemption
- Add a New Listing/Product
- How to Add a New Listing: Step-by-Step Guide
- Variations AKA Child Listings
- Child Listing: Step-by-Step Guide
- Uploading A+ Content
- Uploading A+ Content: Step-by-Step Guide
- Adding Alt Text: Step-by-Step Guide
- Brand Store
- Brand Store Set Up: Step-by-Step Guide
Account Set Up & Settings — Get It Right the First Time
Avoid suspensions, mistakes, and frustration with proper backend setup.
- Configure Your Selling Account
- A Warning on Account Changes or Updates Important
- Gift Wrap & Message Options
- Notification Preferences
- Shipping Settings (Pertains to FBM Only)
- User Permissions
- Your Info & Policies
- Setting Up Your Fulfillment by Amazon Settings Together
FBA Inventory — Send, Track & Stay In Stock
Avoid sellouts, stock errors, and inventory delays.
- What to Know Before You Start
- Send to Amazon: Video Training Series
- Send to Amazon: Step-by-Step Guide
- Printing FNSKU Labels
- Send to Amazon: Box & Pallet Requirements
- Shipping from an Overseas Manufacturer to FBA
- Removals
- Returns
- FBA Dashboard Overview
- FBA Cheat Sheet: Mastering the FBA Dashboard
- FBA Capacity Limits
Sales, Coupons & Promotions — Drive Demand On-Demand
Get more eyes on your listings and more orders in your cart.
- Amazon Posts
- Deals
- Price Discounts
- Coupons
- Promotions
- Virtual Bundles
- Vine Program
Payments & Reports — Know Your Numbers
Stay profitable by understanding fees, metrics, and performance.
- Payments Dashboard
- Payments Cheat Sheet: Decoding Your Payments & Fees
- How to Generate a Payment Report
- Business Reports & Dashboard
- Seller Insights Unlocked: A Guide to Amazon Business Report Metrics
- Fulfillment Reports
- Tax Document Library
- Orders
- Account Health Metrics
Bonus: Fulfilled by Merchant (FBM) Essentials
For sellers who manage their own shipping.
- Introduction to FBM
- Order Fulfillment Settings
- Shipping Preferences for FBM
- Ship Your Order With Buy Shipping Services
- Product Listing for FBM
- FBM Returns & Refunds
- Amazon Custom
- List Custom Products
- Fulfill Amazon Custom Orders
REAL TALK
You don’t need an Amazon PhD—you need a clear path. Our curriculum cuts the fluff and focuses only on what’s essential to launch your brand, master Seller Central, and scale with FBA. No overwhelm, just momentum.
How does this sound?
Let’s talk support
01
Live Group Calls
02
Daily Q&A
03
Done-For-You Material Reviews
ENROLL IN ALA TODAY!
3 monthly live calls to ask questions, get live feedback and strategic recommendations tailored to you and your business so that you can keep moving forward.
Ask a question any time and receive an answer from Jen within 2 business days Monday-Thursday! Connect with an intimate community of other product business owners to provide feedback, share resources or crowdsource ideas.
Receive a Done-For-You Keyword Research & Final Listing Audit! (Valued at $1,500 each)
You will submit your work and Jen will complete a deep dive review and respond with strategic recommendations, suggested improvements and feedback through Loom Videos and an accompanying Google Document.
Resource Guides
Create a New Listing in Seller Central
How to Create Variations
How to Add A+ Content To a Listing
How to Add Alt Text To Images
How to Add Your Brand Story
How to Set Up Your Brand Store
How to Create Amazon Posts
JOIN ALA TODAY!
Step-By-Step, Click-By-Click Resource Guides
Masterclass
→ PLUS these incredible BONUSES
Bonus #1
- Commercial packaging design best practices
- Amazon specific packaging requirements
- Product insert design
- How to ensure you packaging is compliant with standards of the FTC and other US regulating bodies
- Best practices to decrease liability and protect your business
Masterclass
Bonus #2
Guest Expert Kelley Kempel, Hidden Path Creative
- Primary Image Design
- Product Listing Images
- Infographics
- A+ Content
- Brand Story
- Amazon Brand Store
Masterclass
Bonus #3
- Business Entity - Sole Prop VS LLC
- Trademarks
- Copyrights
- Protecting Your Intellectual Property
- Monitoring & Enforcing Your Trademark
- Cease & Desist
Masterclass
Bonus #4
- Working With Sourcing Agents
- Sourcing Overseas
- Outsourcing Manufacturing
- Vetting Factories
- Protecting Your Business With Must Have Contracts
- On Site Quality Control Inspections
select the plan that works for you:
Payment Plan
Lifetime Access to Curriculum + All Future Updates
Lifetime Access to Templates + Playbooks + Guides
3 Live Group Calls Monthly
BONUS: Expert Masterclass: Protecting Your Business & Intellectual Property
Trademarks, Copyrights and Business Entities (Recorded)
Done-For-You Final Listing Review
BONUS: Expert Masterclass - Visual Asset Design To Increase Conversion - Listing Images, Infographics, A+ Content and Your Amazon Brand Store (Live)
BONUS: Expert Masterclass - Product Packaging Compliance Requirements, Design Best Practices for Amazon & Beyond (Live)
BONUS: Expert Masterclass: Sourcing & Manufacturing, Sourcing Agents and Protecting Yourself When Sourcing Overseas (Recorded)
Done-For-You Keyword Review
Q&A Support Channels for 12 Weeks
3 X $1,200 $999
One Payment
1 X $3,600 $2,997
Lifetime Access to Curriculum + All Future Updates
Lifetime Access to Templates + Playbooks + Guides
3 Live Group Calls Monthly
Q&A Support Channels for 12 Weeks
Done-For-You Keyword Review
Done-For-You Final Listing Review
BONUS: Expert Masterclass: Protecting Your Business & Intellectual Property
Trademarks, Copyrights and Business Entities (Recorded)
BONUS: Expert Masterclass: Sourcing & Manufacturing, Sourcing Agents and Protecting Yourself When Sourcing Overseas (Recorded)
BONUS: Expert Masterclass - Product Packaging Compliance Requirements, Design Best Practices for Amazon & Beyond (Live)
BONUS: Expert Masterclass - Visual Asset Design To Increase Conversion - Listing Images, Infographics, A+ Content and Your Amazon Brand Store (Live)
Early registration promotion ends 4/28
Early registration promotion ends 4/28
Our sales are up 123% year to date since we re-launched our listing!
- Sarah, The Playbook Journal
Prefer private support?
Private 1:1 Support Channel Upgrade
If you would prefer to receive coaching and support privately,
you will love the 1:1 Support Channel Upgrade!
You will have a private channel with Jen & Team HSS so that you can privately ask questions about the curriculum and your launch strategy in between calls.
This level of private support is normally reserved for 1:1 Business Consulting Clients valued at $4,000/mo!
Have a repeatable framework every time you launch a new product - without paying for ads.
Understand how to effectively optimize every aspect of your listing so that it speaks directly to the algorithm.
Feel confident navigating Seller Central and managing your Amazon account on your own.
Not only are you getting visibility - you know how to increase clickthrough and conversion on your listing so that shoppers buy.
ENROLL IN ALA TODAY!
I really do get it - because I started exactly where you are.
When I first launched on Amazon years ago, I was left to sift through the advice geared towards people - with no business to speak of - launching an “Amazon product” (from their mom’s basement - no judgment) and trying to extract the bits that were (sort of) relevant to help me expand my brand onto the platform.
And it took me forever.
There was no one to distill things down for me into easy to understand lessons, no step-by-step guides, no warnings of upcoming pitfalls to avoid losing money.
To be honest - it was painful. It was expensive, lonely and hard.
Was the money worth it? Absolutely and I would do it again.
Fortunately, you don’t have to.
After I scaled and eventually sold my company, I vowed to create the program that I wished I had when I was getting started.
The Amazon Launch Accelerator was designed specifically for the needs of product-based business owners. It was meant to keep talented entrepreneurs from getting lost in the same endless maze of Amazon that I had.
You don’t have to do it alone, and it doesn’t have to be so hard.
You’ve never experienced support like this.
Over delivering is kind of our thing.
Have you ever invested in a program, only to discover that the curriculum is woefully outdated and that coach that courted you during the sales process that is nowhere to be found?
Instead, you're dumped into a “peer support community” of other students who also don’t know how to do the thing that you paid to learn.
This is definitely not that.
We limit the size of this program so that we can provide you with an
"I can’t believe this is a group program - it feels like 1:1” level of support.
We get to know you, your business and the nuances of your product so well it’s eerie.
(But like, good eerie.)
I’m checking in with you regularly so that I know how things are progressing and where you might need a little extra help or additional explanation on something we’ve gone over.
We’ll work together on the details of your launch and I’m always available to answer questions, offer suggestions and make recommendations to improve efficiency and profitability along the way. I’ll be watching out for you at every turn, so if I see an obstacle ahead - I’ll let you know so that we can avoid it.
If you want this to be the year that you finally commit to:
Boosting your brand’s visibility by selling on the world’s largest marketplace.
Using Amazon FBA as a lever to scale your business.
Creating reliable, sustainable recurring revenue month after month.
Elevating your products to compete in the mainstream marketplace next to global brands.
ENROLL IN ALA TODAY!
This for you if:
is
You are a product based business who has a proven product already being sold successfully online - either on your website, or a marketplace like Etsy, Faire or Amazon.
You're frustrated with trying to Google your way to sales on Amazon. You have spent so many hours asking questions in FB groups or searching youtube for advice.
You just wish that someone would tell you exactly what to do, in what order and be there to hold your hand throughout the process.
Is that really too much to ask?
It's probably for you if...
not
You haven’t sold your product yet and are looking to start a business or develop a product for the very first time.
You don’t have any experience selling your product online.
You aren’t prepared to invest in the additional costs that may be required to sell successfully on Amazon. New packaging, product photography, larger amounts of inventory, etc.
You understand that investing in expert support is a fastrack to strategic growth.
You feel like Amazon is a maze with too many rules and you really want to learn to confidently and profitably navigate the platform.
You believe that we will do the work for you, rather than understanding that you will do the work with our support and guidance.
You are resistant to planning strategically before taking action on something - you would rather just do it fast…and deal with the consequences later.
QUESTIONS
How much time will I need to dedicate to this program?
We recommend dedicating at least 4-5 hours per week to get the most out of the program and to keep your launch plan on track. This includes attending live calls, watching the curriculum and implementing the strategies.
How much access will I have to Jen?
You will receive personalized support and feedback from Jen so that the recommendations and strategies can be customized to you, your product and your business.
Support and feedback is delivered in an intimate small group setting through both synchronous and asynchronous support - whichever is best for you!
There will be 3 live Q&A sessions each month during the 12 week program.
A pop-up Q&A and support channel is also provided during the 12 week program for questions in between calls when it’s most convenient for you. Jen will be checking in here Monday-Thursday to provide answers to your questions within 2 business days.
What if I can’t make it to the live calls?
No worries! All live Zoom calls are recorded and uploaded to your portal for you to watch at your convenience.
You won’t miss a thing!
How long will I have access to the program?
You will have lifetime access to the curriculum and materials, including future updates.
*Lifetime access means that for as long as the program is supported, you will retain access to it.
Weekly live calls, coaching, support and all Q&A Channels last the 12 weeks of the program.
*Starting Monday May 5th through Thursday July 31st.
All support channels are closed at the completion of the program.
Don’t worry, we’ll remind you in case you want to take any last minute notes!
What if I haven’t finished my launch at the end of the program?
We’ve got you! Upon completion of the Amazon Launch Accelerator, graduates may choose to enroll in an extended coaching and support program.
What if I’m not tech savvy?
Don’t worry, our program includes step-by-step, click-by-click tutorials and accompanying video walkthroughs to help you navigate Amazon as well as understanding how to use the supporting software needed to complete your keyword research and maintain your account as a seller.
What if I’ve tried selling on Amazon before and it didn’t work?
Chances are, you didn’t have all of the pieces needed to complete the puzzle. There are several components required to successfully sell on Amazon. If just one is removed, it’s like pulling a leg out from under a table. Our curriculum has been created to introduce all of the facets of the platform - and arm you with the tools, tips and tactics to succeed.
Wait, May 5th - July 31st is 13 weeks?
Correct! How She scales closes each year during the week of the 4th of July for our Summer Break.
This cohort will actually run 13 weeks since our team will be off during that time.
So, you’ll receive a free bonus week!
Do you teach Pay Per Click Ads? (PPC)
No, we do not use or recommend PPC as a part of our launch strategy. The Amazon Launch Accelerator is strictly focused on organic ranking and launch strategies.
However, we intentionally partnered with Helium10 because the same monthly software subscription sellers will need to list their products and manage their account also offers comprehensive PPC Training!
This way, if our students decide to pursue pay per click ads in the future - they have resources available to guide them through that journey at no additional cost.
Ok, friend, final question…
Are You Ready to Be OUr
Next Success Story?
This isn't just about learning how to launch & sell on Amazon—it's about mastering a platform that can elevate your business to heights you've only imagined.
It's about moving from wondering "what if" to celebrating "what's next."
Every module, every session, every piece of this program is crafted with
one goal in mind: to help you thrive and succeed.
If you're ready to take control, to finally make Amazon your own, and to join a community of like-minded entrepreneurs who are rooting for your success as much as you are, then we would be so, so happy to welcome you!
ENROLL IN ALA TODAY!