The real reason that the majority of product based businesses will never move beyond 6 figure years – if they even make it that far – is that they are not willing to make The Shift from running a business on intuition alone – to data driven decision making and strategic planning.
Instead, they choose to prioritize passion over profit.
Don’t misunderstand me.
(Perhaps intentionally, because maybe all this feels a little too close to home?)
You can absolutely scale your business in a way that you feel passionate about.
The two things are not mutually exclusive.
But it does require – again for the people in the back – data driven decisions and strategic planning.
Does it sound sexy? It does not.
But do you know what’s sexy as hell?
Consistent monthly recurring revenue.
Building generational wealth.
Owning a business that is borderline boring to operate, exceedingly profitable and is – this is the key – sustainable.
