“I’ll just send a few units to test my products on Amazon.”

True confessions:
I die a little inside when I see product businesses say this.

Because, in the words of the great philosopher, Eminem 🤣

🎶 Look, if you had one shot or one opportunity
To seize everything you ever wanted in one moment
Would you capture it or just let it slip? 🎶

You have ONE SHOT to launch an Amazon listing. But so many businesses? They let it slip.

This is not Etsy.
Imagine you have gotten your products into Walmart.

Would you ever send them just a handful of units and expect that to be enough?

Amazon is the equivalent of being on the shelves of a major retailer – it is nothing like selling on Etsy.As a result, Amazon will also place you lower in search results because
low stock = poor customer experience. Customer experience is the highest priority to Amazon.

The launch of a new product is crucial to the lifetime sales of a listing.
This is when the algorithm is learning how customers respond to your product. 

This means that the decision not to send ample inventory in, has negatively impacted the future performance of your listing on the platform. 

This is why so many brands need to delete their listing, pull their inventory and relaunch their product after they start to learn how Amazon works.

This is not a “dip a toe in the water and see if it’s warm” situation.

Your inventory quantity greatly impacts your sales volume.

Listings that are same day or next day Prime delivery will sell at a significantly higher rate than those that are not. Meaning, if you only have a small number of units in stock your conversion rate will be lower.

As a result, Amazon will also place you lower in search results because
low stock = poor customer experience. Customer experience is the highest priority to Amazon.

The launch of a new product is crucial to the lifetime sales of a listing.
This is when the algorithm is learning how customers respond to your product. 

This means that the decision not to send ample inventory in, has negatively impacted the future performance of your listing on the platform. 

This is why so many brands need to delete their listing, pull their inventory and relaunch their product after they start to learn how Amazon works.