The real reason that the majority of product based businesses will never move beyond 6 figure years – if they even make it that far – is that they are not willing to make ​The Shift from running a business on intuition alone – to data driven decision making and strategic planning.

​Instead, they choose to prioritize passion over profit.

​Don’t misunderstand me.

(Perhaps intentionally, because maybe all this feels a little too close to home?)

​You can absolutely scale your business in a way that you feel passionate about.
The two things are not mutually exclusive.

But it does require – again for the people in the back – data driven decisions and strategic planning.

Does it sound sexy? It does not.

But do you know what’s sexy as hell?

Consistent monthly recurring revenue.

Building generational wealth.

Owning a business that is borderline boring to operate, exceedingly profitable and is – this is the key – sustainable.