Hi, I'm Jen
A little about me
You need strategy,
not a sorority.
I founded How She Scales with the mission of providing female founders with the business acumen and financial prowess needed to scale a product business.
You deserve to learn from someone who has done it successfully, with the receipts to back it up.
When I bootstrapped my product based company I quickly discovered that many of the “thought leaders” were really just those that briefly ran a startup…and then had to close it due to a lack of sales.
Meaning they went out of business…and now teach others.
Those who can’t do, teach - is a cliche for a reason.
That stops here.
Antiquated concepts, with no hands-on ecommerce experience just won’t cut it in today’s hybrid wholesale environment. An understanding of platforms like Amazon and Faire is integral now that algorithms rule the day.
From the Founder
Jen Baustian
I shouldn’t be here.
And maybe, neither should you.
There was nothing about my upbringing or life circumstances that suggested I would be here one day. That is why I’m passionate in my belief that with the right tools and strategies - any other woman can do the same.
The Primer
I respect you too much
to waste your time pontificating on finding the elusive work life balance, dwelling on the challenges of being a mom and the CEO, or waxing poetic about your mindset.
Yes, those things exist - the key is deciding to move forward with the plan despite them.
This is where you come when you are ready to get to work scaling your product business.
what i'm
loving.
Dry humor coupled with give-it-to-me-straight, no fluff business strategy. Well, that and french fries.
What I'm
learning
Private equity investments | Investing wealth + experience in a portfolio of female founded companies.
What I'm
not about
Pop culture references | Your Taylor Swift references are basically lost on me.
Please don’t try, it will just be sad and uncomfortable for both of us.
what I
believe
Data Driven Decision Making + Strategic Planning are the only things standing between any woman and the business that she wants to scale.
follow @jenbaustian
If you need unflinchingly honest business advice - the kind that makes you feel so seen that it might actually be talking about you, scaling strategies too good to gate keep, things I find so funny or inspiring that the world must know? You've come to the right place.
Come hang out →
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This is still a thing? →